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Daeida Magazine is named in honor of Mrs. Daeida Wilcox Beveridge (1862-1914), the woman who gave Hollywood its
cinematic namesake.  Legends recount a train trip east in the 1800's and of a particular encounter en route between
Daeida and a fellow passenger who enchanted her listener with the tale of an idyllic country home called "Hollywood" in
the midwest.  Upon returning to Los Angeles, amongst the bags and parcels of her recent travels, Mrs. Beveridge carefully
unpacked that magic word - Hollywood - and bestowed it to the world outside her windows on Prospect Avenue.  
In the spirit of her inspired style, our magazine is named for her.
HISTORY OF A NAME
Founded in 2006 by David Nick Ybarra, Daeida Magazine began as a quarterly publication (4 issues per year) in its first
year and became bi-monthly (6 issues per year) before it evolved to its present monthly cycle (12 issues per year).  

A full-color glossy print magazine, Daeida maintains a commitment to exclusive in-depth interviews and exclusive
full-page photographs of the fascinating pioneers, artists and icons we feature in each issue.  With an emphasis on
women, veteran entertainers and contemporary stars are the focus of each issue, past and present.

Printed on genuine movie poster paper and packaged in an archival plastic sleeve with thick cardboard backing, each
issue of Daeida Magazine is more than a contemporary coffee-table publication; each issue is a "collector's item"
cherished by fans and enjoyed by readers worldwide who appreciate content-rich conversations
with and gorgeous big
images
of their favorite stars of yesterday and today.

Based in the heart of Hollywood, California, Daeida Magazine is truly penned, photographed and printed - passionately -
in the city that inspired the very lady who inspired our magazine's name.  

Our motto is and continues to be:  "Hollywood's People, Passions and Its Past Are To Be Found Always in Daeida."
HISTORY OF A MAGAZINE
POSTAL ADDRESS : DAEIDA MAGAZINE, 7985 SANTA MONICA BLVD., STE. 109-2O, WEST HOLLYWOOD, CA 90046  USA