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DAEIDA: HISTORY
F.A.Q : DAEIDA TRIVIA
Entering its third year in publication this December 2010, Daeida Magazine maintains a commitment to exclusive
content-rich interviews and exclusive full page images of the veteran entertainers and contemporary stars we all love,
admire and follow passionately.

“Daeida focuses on women in music, film, theatre, television, literature, and dance because they’re often the most
overlooked and taken for granted in their respective fields,” explains publisher and editor David Ybarra.  “Our interviews
and photo shoots are fun, unpredictable and often playful, but that is not to say we go into the experience without
focus.  We know our subjects, we choose our subjects and there is no expectation for a star, such as Connie Francis, to
bring more than her presence, stories, wisdom, honesty and trust that the experience is going to be positive, uplifting
and happily memorable.  Our goal – from beginning to end – is to elevate the star and reflect some of their illumination
back at them, respectfully.  We write for the fans and it is the fans who keep us in print.  That’s why the interviews are
long and detailed, and also why many of the pictures are full-page size. The fans demanded it and we listened.  The
literary and visual qualities of Daeida Magazine reflect the harmony of that connection. Every time.”

Ybarra believes the key to the magazine’s success is because it is art-driven and not reliant on advertisers or a board of
directors to determine the content or look of the magazine.  Explains Ybarra: “The vision is a shared effort between two
people; the editor and the art director.  Those two people also happen to be the publisher and the photographer.  And
those two very same people happen to be myself and Gor Megaera.”  Indeed, the artistic combination of Ybarra’s
writing and Megaera’s photography make for an ideal pairing who collaborate masterfully on a shared vision that has
become the trademark “Daeida style.”  

“Daeida Magazine is modeled on the classic movie and fan magazines of long ago with fabulous names like Modern
Screen and Cinolandia where you’d find celebrities looking beautiful and at their best, beside really in-depth interviews
that preserved the personality and speaking-style of that movie star or singer being featured,” says Ybarra. Influenced
also in-part by the variety and style of After Dark magazine and the young Interview magazine (both lost to history),
Daeida Magazine emerges uniquely, cockily and triumphantly as a publication that firmly respects the integrity of its
stars, the intelligence of their fans, and satisfies the desire of all readers who want more than sound-bites and paparazzi-
style photographs.  “If you’re looking for sensationalism or scandals, this probably isn’t the magazine for you,” Ybarra
states. “History and lore, we talk about; but not lies.”  And for any critic of the glamorous style of the photography in
Daeida Magazine, Ybarra quips, “If you’re looking for realism, go pick up
Field and Stream and not Daeida Magazine!
We’re in the business of making magic with words, lights, a little makeup and a lot of love.”